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Arterra basks in the opportunity for better-for-you wine | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
By Christopher Lombardo

The better-for-you boom shows no signs of subsiding, spilling over from seltzers and hard sodas in adjacent categories like wine. Case in point: Arterra’s new brand Bask, which boasts zero grams of sugar per serving, the winemaker’s response to growing consumer demand for healthier drinking options.

http://strategyonline.ca/2020/09/16/arterra-basks-in-the-opportunity-for-better-for-you-wine/
 

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